Healthcare Marketing Strategy
& Commercialization

Healthcare organizations bring in Karmic Health when the stakes are high, the timeline is compressed, and they need a
senior marketing leader who can diagnose the problem, build the strategy, and deliver the work.
No ramp time. No hand-holding. Just clear thinking and execution from someone who has done this for 25 years.

Capabilities

Go-to-market strategy and product launch
Brand positioning and messaging architecture
Patient and provider acquisition strategy
Executive communications and leadership presentations
Marketing infrastructure built from the ground up
Change and transformation communications
Value-based care and managed care marketing
Market research and competitive intelligence
Content strategy and thought leadership development
AI-enabled research, analysis, and strategic prototyping

Select Work

Revenue recovery strategy — Fortune 1000 animal health company
Led a 12-week engagement to assess and mitigate significant revenue risk created by a legacy platform sunset. Built the financial model, market segmentation framework, and executive presentation suite used to guide C-suite investment decisions. Designed the customer experience and operational workflow for a new product launch, delivering an immediately executable plan under a compressed timeline.

Marketing infrastructure — regional managed care plan
Built the foundational member marketing infrastructure from the ground up for a large managed care dental plan — including lifecycle programs, CRM strategy, segmentation, and brand positioning across B2B employer and B2C member audiences.

Physician network marketing — major integrated health system
Developed marketing and educational materials to recruit independent physicians into a large health system's Clinically Integrated Network — translating complex value-based care economics into a compelling, physician-facing narrative.

Service line launch and patient acquisition — regional health system
Led go-to-market strategy for a new midwifery program and multiple specialty service lines — developing patient-facing campaigns and physician referral programs that drove measurable volume and program adoption.

Healthcare Marketing Strategy
& Commercialization

Healthcare organizations bring in Karmic Health when the stakes are high, the timeline is compressed, and they need a
senior marketing leader who can diagnose the problem, build the strategy, and deliver the work.

No ramp time. No hand-holding. Just clear thinking and execution from someone who has done this for 25 years.

Capabilities

Go-to-market strategy and product launch

Brand positioning and messaging architecture

Patient and provider acquisition strategy

Executive communications and leadership presentations

Marketing infrastructure built from the ground up

Change and transformation communications

Value-based care and managed care marketing

Market research and competitive intelligence

Content strategy and thought leadership development

AI-enabled research, analysis, and strategic prototyping

Select Work

Marketing infrastructure — regional managed care plan
Built the foundational member marketing infrastructure from the ground up for a large managed care dental plan — including lifecycle programs, CRM strategy, segmentation, and brand positioning across B2B employer and B2C member audiences.

Physician network marketing — major integrated health system
Developed marketing and educational materials to recruit independent physicians into a large health system's Clinically Integrated Network — translating complex value-based care economics into a compelling, physician-facing narrative.

Service line launch and patient acquisition — regional health system
Led go-to-market strategy for a new midwifery program and multiple specialty service lines — developing patient-facing campaigns and physician referral programs that drove measurable volume and program adoption.

Deborah Franko, MBA is the principal of Karmic Health — a boutique healthcare marketing consultancy serving health systems, managed care organizations, health technology companies, and specialty care providers.

She has held VP and Senior Director roles at organizations including a regional managed care dental plan, a national diagnostic imaging company, and a major health system — and brings that same level of leadership to every consulting engagement.

Healthcare Marketing Strategy& Commercialization

Healthcare organizations bring in Karmic Health when the stakes are high, the timeline is compressed, and they need asenior marketing leader who can diagnose the problem, build the strategy, and deliver the work.

No ramp time. No hand-holding. Just clear thinking and execution from someone who has done this for 25 years.

Capabilities

Go-to-market strategy and product launch

Brand positioning and messaging architecture

Patient and provider acquisition strategy

Executive communications and leadership presentations

Marketing infrastructure built from the ground up

Change and transformation communications

Value-based care and managed care marketing

Market research and competitive intelligence

Content strategy and thought leadership development

AI-enabled research, analysis, and strategic prototyping

Select Work

Marketing infrastructure — regional managed care planBuilt the foundational member marketing infrastructure from the ground up for a large managed care dental plan — including lifecycle programs, CRM strategy, segmentation, and brand positioning across B2B employer and B2C member audiences.

Physician network marketing — major integrated health systemDeveloped marketing and educational materials to recruit independent physicians into a large health system's Clinically Integrated Network — translating complex value-based care economics into a compelling, physician-facing narrative.

Service line launch and patient acquisition — regional health systemLed go-to-market strategy for a new midwifery program and multiple specialty service lines — developing patient-facing campaigns and physician referral programs that drove measurable volume and program adoption.

Deborah Franko, MBA is the principal of Karmic Health — a boutique healthcare marketing consultancy serving health systems, managed care organizations, health technology companies, and specialty care providers.

She has held VP and Senior Director roles at organizations including a regional managed care dental plan, a national diagnostic imaging company, and a major health system — and brings that same level of leadership to every consulting engagement.

Healthcare Marketing Strategy
& Commercialization

Healthcare organizations bring in Karmic Health when the stakes are high, the timeline is compressed, and they need a
senior marketing leader who can diagnose the problem, build the strategy, and deliver the work.

Marketing infrastructure — regional managed care plan
Built the foundational member marketing infrastructure from the ground up for a large managed care dental plan — including lifecycle programs, CRM strategy, segmentation, and brand positioning across B2B employer and B2C member audiences.

Physician network marketing — major integrated health system
Developed marketing and educational materials to recruit independent physicians into a large health system's Clinically Integrated Network — translating complex value-based care economics into a compelling, physician-facing narrative.

Service line launch and patient acquisition — regional health system
Led go-to-market strategy for a new midwifery program and multiple specialty service lines — developing patient-facing campaigns and physician referral programs that drove measurable volume and program adoption.